Methodology
APNEK has set a methodology
articulated over :
General Strategy
Information and Communication
Education and Culture
Participation and Field
Objective-Oriented
Planning (OOP)
and Program Conception and
Elaboration
Setting objectives
Deciding on actions
Defining expected results
Evaluating needs
Identifying potential sponsors...
General Communication
Strategy
Defining target groups
Defining Goals (sensitize, convince,
affect behaviour)
Defining ways and means (electronic,
printed, public relations, celebrating events...).
APNEK holds (and regularly updates) a database
of addresses (NGOs, intergovernmental organizations, money-lenders, academic
institutions...) as part of her Communication tools.
Fund raising
(among) :
Supporters ;
Private institutions ;
Public institutions ;
Intergovernmental
organizations ;
NGOs and Foundations...
Self-training
and capacity-building (through) :
Internal workshops and
discussions ;
Participation in seminars and
workshops ;
Exchange of information and
documentation...
Means of work :
- Conferences, seminars, workshops;
- Awareness-raising and information campaigns;
- Publications (bulletin, books, brochures, stickers,
posters...);
- Contacts public relations (with the population,
socio-professional groups, local and central authorities, municipal counselors and members
of parliament, national and international NGOs, intergovernmental organizations);
- Field projects (conception, elaboration,
implementation).